Visual identity and website for a company offering training to maintenance specialists and reliability engineers in Australia
Asset Schools serves customers who work in a high pressure environment, so they needed an engaging website which allows visitors to quickly find course information relevant to their region and field of expertise. Additionally, the Asset Schools team needed the ability to efficiently update course details, add dates and venues to a training calendar and highlight different booking options.
From a design perspective, we needed to bring the brand identity in line with their parent-brand (Mainstream) and to introduce visual distinction between the different courses while maintaining a strong coherent brand language. We achieved the latter by assigning a "hero" character to each of the courses in combination with a unique geometric symbol as a visual mark for each.
By building the new site on Webflow were able to bring our fully-custom design to life and address all functional needs and more. Highlights include an intuitive purpose-built CMS, filter functionality for course and calendar listings, Instructor profiles and Learning Pathways to demonstrate the relationship between different courses.
In addition to the the website, we provided the Asset Schools marketing team with a Course Catalogue to use digitally and in printed format and a downloadable Brochure per course.
If, like us, you are looking for creative ways to root your business in these challenging times, we look forward to working with you.
